外文一3/13
49712051
陳安婕
Weblog
49712051
陳安婕
Weblog
My Reaction:
“ Enjoy with Absolut responsibility.” This slogan not only attracts the customers’ attention but also conveys a deep meaning, the social responsibility of enterprise. It is said that during the hardest time, people tend to be more addicted to various enjoyments, such as movies and beverages. No wonder according to the recent survey, those two items are cash cow , which means now we are encountering the global recession. Nevertheless, the reason may be that it’s a delightful way to shun those tedious and unpleasant experiences happened in real world. They have the magic to help ease pressure. Especially the alcoholic liquors, they can do more than wipe out miseries temporarily but keep you away from them for good----because one is already in the heaven.
Sinking in an abyss of grief, an alcoholic who can’t help drinking needs someone to give a hand. The savior could be retailers, bartenders, even as well as consumers themselves now. The company puts emphasis on drinking in moderation rather than merely encouraging drinking at random. As for bartenders, they are taught when it’s the right time to stop costomers from losing consciousness. Moreover, if one exactly knows in advance that he is going to bottom up, there is a function in the cellphone to remind him of avoiding excessive drinking.
There is always a controversy about whether those addictive products should be advertised widely in public. Take cigarette and alcoholic drinks for example. Sometimes they are even in dispute when one movie has too many shots about them; however, if the company now has self-consciousness to save the society, they seem to become more lovely and welcome to show up. Undoubtedly, this business strategy has positive effects on both the public and company itself.(291 words)
“ Enjoy with Absolut responsibility.” This slogan not only attracts the customers’ attention but also conveys a deep meaning, the social responsibility of enterprise. It is said that during the hardest time, people tend to be more addicted to various enjoyments, such as movies and beverages. No wonder according to the recent survey, those two items are cash cow , which means now we are encountering the global recession. Nevertheless, the reason may be that it’s a delightful way to shun those tedious and unpleasant experiences happened in real world. They have the magic to help ease pressure. Especially the alcoholic liquors, they can do more than wipe out miseries temporarily but keep you away from them for good----because one is already in the heaven.
Sinking in an abyss of grief, an alcoholic who can’t help drinking needs someone to give a hand. The savior could be retailers, bartenders, even as well as consumers themselves now. The company puts emphasis on drinking in moderation rather than merely encouraging drinking at random. As for bartenders, they are taught when it’s the right time to stop costomers from losing consciousness. Moreover, if one exactly knows in advance that he is going to bottom up, there is a function in the cellphone to remind him of avoiding excessive drinking.
There is always a controversy about whether those addictive products should be advertised widely in public. Take cigarette and alcoholic drinks for example. Sometimes they are even in dispute when one movie has too many shots about them; however, if the company now has self-consciousness to save the society, they seem to become more lovely and welcome to show up. Undoubtedly, this business strategy has positive effects on both the public and company itself.(291 words)
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